What is app-ads.txt?
IAB’s Authorized Digital Sellers for Mobile Apps (app-ads.txt) is a standard that allows mobile app publishers to publicly list who is authorized to resell their advertising inventory.
App-ads.txt brings transparency and provides huge benefits to both app developers and advertisers.
Fraudsters make their traffic look like your legitimate inventory thus capitalizing on your hard work. App-ads.txt helps avoids this practice.
avoid revenue loss
More and more buyers and DSPs are buying only app-ads.txt compliant inventory. Implement the standard today to avoid revenue loss.
get a fair price
Advertisers are willing to pay more for app-ads.txt compliant inventory as it’s less susceptible to fraud, therefore boosting your eCPMs!